Tracker List

or

AdTruth (41st Parameter)

Ad network or exchange

"AdTruth allows for greater levels of granularity across billions of devices, empowering marketers to significantly raise the ROI realized on campaigns. AdTruth can recognize more returning devices than conventional cookies - extending audience visibility regardless of web or mobile platform. "

Is this your company? Confirm your listing.

Domains

adtruth.com

Data Collection

Industry affiliations and oversight

Opt Out

This company does not offer an opt out

Do Not Track

This company honors Do Not Track (not verified)

Policies

http://www.adtruth.com/technologyprivacy.html

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"AdTruth deploys patented device fingerprinting technology without collecting any personally identifiable information (PII) ..."

Sharing
Only anonymous information is shared
Excerpts

Privacy statement does not restrict sharing of info with third parties (for their own account).

Boundaries
Sensitive info not excluded from ad targeting
Excerpts

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion
No deletion requirement
Excerpts

Privacy statement does not state if or when information is deleted.

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