AOL Behavioral Targeting (Tacoda)
www.platform-a.com
privacy@tacoda.com
"TACODA, Inc. (www.tacoda.com) is the pioneer and leading provider of behaviorally targeted online advertising solutions to websites and marketers. TACODA-enabled sites reach over 75% of the U.S. internet audience on a monthly basis. The Company operates two distinct services: TACODA Audience Management Services™, an advertising targeting service for websites and TACODA Audience Networks™, an advertising network service for marketers and TACODA-affiliated websites. Audience Management Services provides technology to websites to better target advertising to consumers. Audience Networks helps marketers display the most relevant advertising to consumers. TACODA considers the protection of your privacy to be of paramount importance. TACODA only uses anonymous, non-personal identifiable information (non-PII) data, rolled up into segments. No data is shared between or among websites. TACODA is TRUSTe certified."
Industry oversight
- NAI member – Requirements
- TRUSTe-certified – Requirements
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Domains used
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Methods
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Opt-out
URL: http://www.networkadvertising.org/managing/opt_out.asp
Cookie format:
- Domain: .tacoda.net
Name: TID
Text: tacodaamoptout
Effectiveness not checked yet
Privacy Policy Highlights
http://advertising.aol.com/privacy/tacoda
Anonymity"TACODA never uses, collects or keeps personal information about people who interact with any of the sites in the network. ... Some of the websites collect additional information about you through registration, for activities such as access to premium content, entering sweepstakes, or for fulfilling offers like email newsletter subscriptions. This information sometimes includes personal information such as your address or phone number, and non-personal demographic information such as age, gender and zip code. To refine the targeting of ads that are most appropriate for you, TACODA may access the non-personal information that may have been collected in a registration environment. Personal information such as name, address and phone number is never accessed." |
Sharing"TACODA does not provide any personal information to marketers when you interact with or view a targeted ad. Non-personal information may be transferred or disclosed to ... our affiliate websites to segment and target relevant advertisements to you ..." |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles). |
Deletion"In order to serve visitors appropriate ads, TACODA will temporarily assemble non-personal, demographic, behavioral and technical information to create very large audience segments. These segments represent data that has been aggregated into large anonymous groupings. After the ad or ads have been served, only aggregate segment level data is retained by TACODA." As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles) |