Tracker List

or
TruEffect (AdLegend)

  • Ad or data buyer

"TruEffect (www.trueffect.com), innovator and provider of the only Relationship Advertising Platform, offers the first advertising solution that turns every ad impression into a one-to-one consumer engagement, delivering the insight, lift and control of direct marketing. Headquartered in Broomfield, CO, TruEffect's TruConnect(TM) platform is powered by the patent-pending DirectServe(TM) Technology, and has turned the tables to favor the advertiser and enhance consumer privacy by eliminating the aggregation of data across companies."

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Domains

  • adlegend.com
  • trueffect.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.trueffect.com/about-us/privacy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"In the course of operating online advertising campaigns, due to existing web protocols, TruEffect can collect data related to the current advertising transaction. At the point of getting a request for an ad from a browser, the following information is made available: IP address, TruEffect cookie, Web page the banner is requested from, Search Terms (if in a search context), Browser type and operating system type. This information is used in some cases for "immediate targeting" but it is also collected and analyzed to find predictive patterns of behavior. For example, we may find that a certain pattern is a strong predictor of gender."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"Other than third party entities, who act on our behalf, the information you provide at our website will not be transferred to unrelated third parties."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

  • Deletion
  • No deletion requirement
  • Excerpts
Privacy statement does not state if or when information is deleted.

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