Tracker List

"Turn does not collect PII [personally identifiable information] via our Technology. Our Technology does collect and use Non-PII, including: the IP address used to access the Internet, the type of browser used, which and how many Business Partner web pages have been viewed, search terms entered on Business Partner websites, referring/exit pages, and the date and time a Turn Ad was viewed."

"We may share Non-PII collected via our Technology with Web Partners. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from Business Partners. This information cannot be used to contact or identify any person individually."

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

"Turn does not create nor use any sensitive data segments to tailor ads on behalf of our advertiser clients. However, we recognize that consumers may have differing opinions regarding which data segments are sensitive. In order to provide transparency around potentially sensitive data segments collected and used by Turn, we will provide examples of them here. For example, we may collect health related segments of consumers that we believe may have an interest in healthy living because they have visited websites that are focused on health related topics such as yoga and healthy living. Similarly, we may collect financial related segments of consumers that we believe may have an interest in investing because they’ve visited websites that are focused on investment strategies or searched for 'investment tips'.

While we don’t consider any of the above data segments to be sensitive, we think it’s important to provide this transparency to help you have a better idea of which segments might be collected by us, so you can make informed decisions."

"We retain the Non-PII collected via our Technology for up to 180 days in order to ensure that our Technology is functioning properly. After 180 days, we render this information anonymous and store it for up to three years."

As an NAI member, this network also has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)