Tracker List

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Mediaplex

  • Ad delivery & operations provider

"Mediaplex (www.mediaplex.com) provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server through our MOJO Adserver technology, we understand the importance of data privacy, which is why keeping our clients' data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership."

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Domains

  • awltovhc.com
  • ftjcfx.com
  • mediaplex.com
  • yceml.net

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.mediaplex.com/mojo_privacy_statement.shtml

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"In the process of providing online advertising, Mediaplex does not collect any personally identifiable data, which is data collected with an intention to identify and contact a person such as name, address, telephone number or e-mail address ('PII') from Internet users with respect to such online advertising products. We may use technology such as click-stream, cookies, web beacons, log files and HTTP protocol elements to collect general data on the performance of our advertising campaigns so we can report aggregated results. This data is collected on an anonymous and non-personally identifiable basis. The non-personally identifiable information that Mediaplex collects may include, as an example, IP address, browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity 'Non-PII').

The Non-PII collected is used for the enhancement of our services to our Clients, marketing, and to more effectively match advertisements and website content to Internet users."

  • Sharing
  • Your individual activities and interests may be conveyed to others
  • Excerpts
"Mediaplex also shares data that it collects in the provision of its Services to its related Clients and its affiliated entitiesfor marketing purposes that includes providing advertisements about goods or services likely to be of greater interest to you. With respect to online behavioral advertising, such Clients and/or affiliated entities may use non-personally identifiable information collected or shared, including, but not limited to providing advertisements about goods and services likely to be of greater interest to you."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 18 months
  • Excerpts
"We retain non-personally identifiable information to more effectively match advertisements and website content to your interests for no more than eighteen (18) months. Aggregate reports generated from such data may be retained for a longer period."

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