Tracker List

or
EZTarget Media

  • Ad network or exchange

"Launched in 2009, EZTarget Media is the ad network of the Terra Networks and relies on the expertise of one of the largest internet companies in Latin America and the US Hispanic Market. Terra forms a conglomerate present in 18 countries and includes portals in the United States, Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, The Dominican Republic, Uruguay and Venezuela. Terra is part of the Telefonica Group, with headquarters in Madrid, Spain, and is amongst the four largest telecommunications groups in the world."

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Domains

  • eztargetmedia.com

Data Collection

    • Browser cookies

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.eztargetmedia.com/privacyPolicy.php

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"In the course of providing online advertising services to websites and advertisers, EzTarget may use pixel tags (also known as clear GIFs or web beacons). A pixel tag is a line of code that is placed on a website by the website owner which enables us to analyze advertising campaigns and the general usage patterns of visitors to their websites. In all such instances, the pixel tag is programmed to collect only anonymous information about your visit to a particular website, for example, pages viewed, number of visits, navigation history through the website, or other statistics. This non-personally-identifiable information is sent to our ad server for processing."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"EzTarget may share only aggregate, non-personal information, such as number of users that clicked on an advertisement, number of times an advertisement was served, and other information that does not identify you individually, with web sites of its network or Advertisers for reporting, statistical and accounting purposes."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:


- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history


(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 3 months
  • Excerpts
"EzTarget retains non-personally-identifiable information for online advertising for up to 90 days. After 90 days this data is deleted. Other aggregated data is retained for up to two years for statistical and reporting purposes."

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