Tracker List

Ad network or exchange

"Undertone Networks (www.undertone.com) is a premier online advertising network comprised of today's top media properties. Undertone executes and manages online advertising campaigns for leading digital and traditional advertising agencies along with the marketers they serve. We provide online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media, and targeting capabilities, combined with expert, personalized service and an unwavering dedication to reliability and accountability."

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Domains

undertone.com
undertonenetworks.com
undertonevideo.com

Data Collection

Browser cookies
Flash cookies

Seen here

Industry affiliations and oversight

Opt Out

This company offers an opt out (not verified to stop tracking)

See opt out details

Do Not Track

This company does not honor Do Not Track

Policies

http://undertone.com/privacy/

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"We do not collect data that includes a name, address, telephone number, email address, government-issued identification, or data that likewise would identify a specific individual ('Personal Identifiable Information' or 'PII')..."

Sharing
Your individual activities and interests may be conveyed to others
Excerpts

"Undertone may use and share your information: (1) to enable third party service providers to assist or facilitate in the services we provide to our clients and customers; (2) to comply with applicable laws and regulations or to respond to a subpoena, search warrant or other lawful request for information received by us, whether or not a response is required by applicable law; (3) to enforce our terms of use or to protect our rights; (4) to protect the safety of members of the public and users of our services; (5) with other Undertone Entities and third party marketing partners; (6) with third party research companies, vendors, administrative service providers, technology providers, and selected partners for data validation, aggregation, enhancement, verification and suppression purposes, and for research, marketing, advertising, and data aggregation purposes..."

Boundaries
No use of gov't IDs, financial and insurance numbers, current location or health info
Excerpts

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

Deletion
Info may be kept up to 6 months
Excerpts

"Undertone retains information regarding ad delivery (see, 'Ad Delivery & Reporting' above) for up to six (6) months."

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