33across.com
33across.com
privacy@33across.com
"33Across provides technology services to Clients that enable them to collect and use Social Engagement Data to improve the relevance of advertising which appears on web pages. 'Social Engagement Data' consists of anonymous information regarding the relationships between people, the website pages they visit and/or the actions they take on a website, such as installing or sharing applications, widgets or other content. ... Clients use the Social Engagement Data we capture to classify website users who are likely to share similar interests or preferences. For example, if a person expresses an interest in comedy films, our technology would help our Clients identify other people who are likely to enjoy comedy films based on similarities in Social Engagement Data between the different people. By using our technology, Clients categorize people with similar characteristics or interests, improving their ability to deliver more relevant advertising."
Industry oversight
- NAI member – Requirements
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Domains used
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Methods
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Opt-out
URL: http://33across.com/
Cookie format:
- Domain: .33across.com
Name: 33x_nc
Text: opt-out
Cookie lifetime: 10 years
Effectiveness not checked yet
Privacy Policy Highlights
http://33across.com/doc/privacy.php
Anonymity"Personally Identifiable Information: Personally Identifiable Information ("PII") means any data which identifies you personally, such as name, address, email, or telephone number. We do not collect PII from Client websites via our Technology. Non-Personally Identifiable Information: When you are on the website of one of our Clients, our technology collects Non-Personally Identifiable Information ("Non-PII"), which refers to information that cannot by itself be used to identify a particular person or entity. Non-PII includes, but is not limited to, your Internet Protocol ("IP") address, browser type (for example Internet Explorer or Mozilla), operating system (for example Windows or Macintosh), the URL of Client website pages or sections that you visit, and Social Engagement Data." |
Sharing"We may share Non-PII collected on the Website or via our Technology with unaffiliated third parties. For example, we may disclose that our online advertisements offering 'sports car' test drives receive more clicks than those offering 'Mini Van' test drives. This information is only used in the aggregate and cannot be used to contact or identify any person individually." |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"33Across maintains Social Engagement Data for up to 60 days for purposes of identifying people with similar characteristics or interests. After 60 days, Social Engagement Data is no longer used for these purposes, but is used for research and reporting on an aggregated basis for up to 2 years." |