- Ad delivery & operations provider
"Mobsmith is a mobile ad-serving platform that offers both an agency side and a publisher side solution. Our platform incorporates serving, targeting, tracking, and analytics. Mobsmith also offers mobile rich media ad creation tools that are at once both powerful and easy to use. Mobsmith delivers the scalability and ease of use that advertisers need to overcome the mobile platform fragmentation and grow their mobile strategy."
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Domains
Data Collection
Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
See opt out details
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.mobsmith.com/privacy-policy
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"Mobsmith collects or receives information about visitors to Publisher Sites such as session and click information, device information, unique device identifiers and geo-location. Mobsmith may also derive location information from wireless carriers, certain third-party service providers, or directly from mobile devices. From the Publisher Site providers, Mobsmith may receive and use non-personally identifiable information (such as demographic data or interests) about Publisher Site visitors to provide information to advertisers and others and to help us display advertisements that may be of interest to Publisher Site visitors."
- Sharing
- Only anonymous activities and interests may be conveyed to others
- Excerpts
"In an ongoing effort to better understand and serve the users of the Mobsmith Services, Mobsmith often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and Mobsmith may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. Mobsmith may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes."
- Boundaries
- Sensitive info not excluded from ad targeting
- Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.
- Deletion
- No deletion requirement
- Excerpts
Privacy statement does not state if or when information is deleted.
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