Quantcast
www.quantcast.com
Contact: http://www.quantcast.com/docs/display/info/Contact...
"Quantcast (www.quantcast.com) provides services to online marketers and media companies that helps them better understand general web audience characteristics and deliver advertising to groups of people based on broad demographic, geographic or interest-based insights. The company's innovative direct-measurement approach generates publically available traffic and audience profiles for millions of Web destinations. Quantcast also provides solutions that help manage the delivery of advertising in real-time so that advertisers can reach relevant audiences with a projected set of characteristics across the Web. Participants in the Quantcast measurement and/or ad delivery service are required to include appropriate notification in their privacy policies."
Industry oversight
- NAI member – Requirements
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Domains used
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Opt-out
URL: http://www.quantcast.com/docs/display/legal/Opt-out+of+Quantcast+Delivery
Cookie format:
- Domain: .quantserve.com
Name: qoo
Text: OPT_OUT
Cookie lifetime: 10 years
Effectiveness not checked yet
Privacy Policy Highlights
http://www.quantcast.com/docs/display/legal/Privacy+Policy
Anonymity"We also collect Log Data each time you visit third-party websites serving content that has been tagged by Quantcast Clients with Quantcast Tags. We analyze Log Data from different websites and combine it with other non Personally Identifiable Information to produce the Reports that are made available on the Quantcast.com Site, to enable web publishers and advertisers to deliver audience segments that are appropriate for their products or services. This combined data is also used by us and our partners to serve you content, advertisements, and other information tailored to your interests. We do not link Log Data to any other Personally Identifiable Information about you or otherwise attempt to discover your identity." |
Sharing"We may share the following information with third parties, including, but not limited to, vendors that support the operation of our Services and entities involved in the delivery of advertisements: Log Data collected on both the Quantcast.com Site and third party websites tagged with Quantcast Tags (as described in the Log Data section above), as well as aggregated anonymized information resulting from the analysis of such Log Data for a variety of purposes, including, but not limited to, conducting industry, traffic and demographic analysis, and enabling web publishers to deliver to advertisers audience segments that are appropriate for their products or services." |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"We retain the ability to use Log Data to provide our Delivery Service for 13 months to accommodate seasonality." |