Tracker List

or
Rocket Fuel

  • Ad network or exchange

"Rocket Fuel goes beyond other audience targeting technologies by combining demographic, lifestyle, purchase intent and social data with its own suite of targeting algorithms, blended analytics and expert analysis to find active customers. Rocket Fuel uses its technology to run a hybrid ad network that delivers better ROI for premium brand marketers -- whether their objectives are brand-oriented or designed to drive a conversion event. "

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Domains

  • rfihub.com
  • rfihub.net

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.rocketfuelinc.com/privacy.html

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"We don't request or store anything that is Personally-Identifiable Information. We don't know your name, address, phone number, or email address. We prohibit our partners from sharing this information with us, and we require that they also either not collect PII, or, if they do, that they not merge PII with anonymous data they may receive from, or share with us."

  • Sharing
  • Only aggregated anonymous information is shared
  • Excerpts
"We produce reports and analytics for our business partners, and we may share non-personally identifiable information with them."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept for 30 months
  • Excerpts
"We remember this information for up to 30 months."

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