Tracker List

or
Pointroll

  • Ad delivery & operations provider

"PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI - News), enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion. Powering more than 50% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 1000 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL."

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Domains

  • pointroll.com

Data Collection

    • Browser cookies
    • Flash cookies

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.pointroll.com/privacy-policy.aspx

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"PointRoll does NOT collect any personally identifying information in connection with the delivery of our advertisements, nor from the websites on which those advertisements appear. PointRoll's patent-pending technology may use non-personally-identifying information, such as browser cookies, to improve the user experience, including to better direct ads to specific types of visitors, and/or to measure the effectiveness of these advertisements for the advertiser."

"In certain cases, an advertiser may request that PointRoll assist the advertiser in collecting the information supplied by users within the panels of PointRoll Ads, which may include personally identifying information. When this occurs, PointRoll only collects such information on behalf of that advertiser and this information is used solely by that advertiser for the purposes identified within the advertisement (e.g., to provide the user with requested goods, services, or information). PointRoll is not responsible for the advertisers' use of this voluntarily supplied information. PointRoll does NOT distribute this information to any party other than those indicated within the advertisement."

"PointRoll's patent-pending technology may use non-personally-identifying information, such as browser cookies, to improve the user experience, including to better direct ads to specific types of visitors, and/or to measure the effectiveness of these advertisements for the advertiser. This information is never redistributed to anyone outside of PointRoll, Inc."

"In most cases, any information (including personally identifying information) that is supplied by users within the panels of PointRoll Ads is provided directly to the advertiser, and is not collected by either PointRoll or the publisher's site on which the advertisement is displayed. This information is used solely for the purpose that is identified by the advertiser within the advertisement in which the data is being supplied or as established within that advertiser's privacy policy."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • No deletion requirement
  • Excerpts
Privacy statement does not state if or when information is deleted.

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