Tracker List

or
Advertising.com (AOL)

  • Ad network or exchange

"Advertising.com, Inc. (www.advertising.com) is a leading provider of interactive marketing services to advertisers, agencies and publishers. We conduct strategic direct-response and brand marketing campaigns that guarantee bottom-line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of America Online, Inc."

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Domains

  • advertising.com
  • atwola.com
  • leadback.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://advertising.aol.com/privacy/aol-advertising

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"AOL Advertising may collect information directly from you on behalf of advertisers on Network Participant Sites (for example, in promotions and sweepstakes or other registration methods). If this information is personally identifiable, we will direct you to additional information about the use of the data (such as a link to the applicable advertiser privacy policy at the time of collection). To refine the targeting of ads that are most appropriate for you, AOL Advertising may access the non-personal information that may have been collected in a registration environment. This non-personal information may be linked with Technical and Usage Information about your visit(s). Personal information such as name, address and phone number is never accessed for this purpose."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"AOL Advertising does not share personally identifiable information with third parties. Non-personally identifiable data may be shared with third-party partners of AOL Advertising on an anonymous basis."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 24 months
  • Excerpts
"Log files including detailed clickstream data used to create behavioral segments are retained in accordance with NAI guidelines for no longer than 2 years."

As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)

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