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Advertising.com (AOL)

advertising.aol.com
Contact: http://advertising.aol.com/node/614

"Advertising.com, Inc. (www.advertising.com) is a leading provider of interactive marketing services to advertisers, agencies and publishers. We conduct strategic direct-response and brand marketing campaigns that guarantee bottom-line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of America Online, Inc."

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Domains used

  • advertising.com
  • atwola.com
  • leadback.com

Methods

  • Browser cookies
  • IP addresses

Opt-out

URL: http://advertising.aol.com/privacy/aol-advertising-policy-4/30/10#Choices

Cookie format:

  • Domain: .advertising.com
    Name: ACID
    Text: optout!
    Cookie lifetime: 10 years

Effectiveness not checked yet

Privacy Policy Highlights

http://advertising.aol.com/privacy

Anonymity


"Advertising.com delivers advertisements across multiple channels and media, including to web surfers who visit any of the thousands of websites that are a part of Advertising.com's network. With respect to individuals who visit those sites, we, and/or one or more of our third party advertising technology vendors, may collect what is known as "Click Stream Data." Click Stream Data is anonymous, and includes information such as a web surfer's IP address, web pages which have been viewed by a web surfer, date and time, domain type, and responses by a web surfer to an advertisement delivered by us or a third party advertising technology vendor. We, and/or a third party advertising technology vendor, may use different types of technologies to collect this type of information, including cookies and web beacons (1x1 pixels). (Please refer to the FAQ section for more details). In addition to the Click Stream Data collected across our web network, Advertising.com owns numerous websites and services, and often runs promotions and sweepstakes offers through various Internet channels (collectively referred to as "Advertising.com Properties"), and collects information at those sites. As a part of the registration process at the Advertising.com Properties, we may request and collect additional non-personally identifiable information about the visitor. Examples of the non-personally identifiable data that may be requested include age, gender, and interests. None of the foregoing information (collectively referred to as "non-personally identifiable data"), by itself, or together, can by its nature be tracked to a specific individual."

Sharing


"All personally identifiable data provided by individuals is maintained in confidence by Advertising.com. There are instances, however, in which personally identifiable and non-personally identifiable information is shared with third parties, as described below. The non-personally identifiable data may be shared with third-party partners of Advertising.com on an anonymous basis. With respect to personally identifiable information, Advertising.com may, from time to time, provide information to certain third-party administrative vendors for efficiency purposes in providing administrative services such as billing, delivery and pay-outs, or for other services related to providing an Advertising.com product or service. Any third-party vendor so used will be required to enter into a confidentiality agreement with Advertising.com. Advertising.com may also share personally identifiable information with third parties who enter into business relationships with us. These business partners may include financial service providers (including credit bureaus and insurance agents); non-financial companies (including retailers, online and offline advertisers, membership list vendors, direct marketers and publishers); companies that perform marketing services on our behalf, and others such as non-profit organizations. We may also disclose information to a third party who provides substantially similar services as the original service signed up for, if we decide to stop providing such services ourselves. In such situations, we will provide our subscribers with an opportunity to opt-out of such sharing. Please be aware that Advertising.com is very careful about which companies it does business with."

Sensitivity


As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

Deletion


Privacy statement does not state if or when information is deleted. As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)
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