Tracker List
- Ad network or exchange
"Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented audiences through its Burst Network and Burst Direct units. Burst also markets its ad management platform, adConductor (www.adconductor.com), which provides full technical and professional support to manage the complex process of ad sales and service for vertical ad networks. Burst Media firmly believes the privacy of web users must be protected."
Is this your company? Confirm your listing.
Domains
- burstbeacon.com
- burstdirectads.com
- burstnet.com
Data Collection
- Browser cookies
- IP addresses
Seen here
Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.burstmedia.com/privacy.html
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"All users who receive an ad served by Burst retain complete anonymity where Burst is concerned. As ads are delivered, Burst does not acquire or collect any personal information about you. Your name, address, phone number, and email address all remain your private property. Burst does, however, collect information that is specific to how you use the Internet. This non-personally identifying information can include, and is not limited to, the server you are logged onto, the geographic location of the ISP you use, the type of browser you use, and your IP address. This information is obtained solely for the purpose of targeting ads and measuring a given ad's effectiveness on behalf of Burst clients and customers."
- Sharing
- Identity info collected only on behalf of individual sites
- Excerpts
"There are instances where a user may provide specific personal information in response to an ad containing a survey, purchase agreement, or registration questionnaire. For such programs, Burst (or a third party working in conjunction with Burst and the advertiser) acquires this information on behalf of the advertiser client. The client uses this information to deliver the goods or services requested by the user. When requested, Burst may employ this information in a compiled format without identifying users specifically to provide to the advertiser client precise profiles of the types of individuals responding to the ads."
- Boundaries
- No use of gov't IDs, financial and insurance numbers, current location or health info
- Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
"Burst may use general health related information with customized advertising campaigns. General health-related information that is not based on a precise medical treatment or conditions is not considered 'sensitive consumer information.' This information can include, but is not limited to the following examples: retargeting based on previous visit to an advertiser's website, retargeting based upon the visit to a general health/fitness/wellness/nutrition website, or retargeting based on the visit to a website where interest can be inferred from common content e.g., pregnancy can be inferred from a visit to a infant car-seat review page."
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
"Burst may use general health related information with customized advertising campaigns. General health-related information that is not based on a precise medical treatment or conditions is not considered 'sensitive consumer information.' This information can include, but is not limited to the following examples: retargeting based on previous visit to an advertiser's website, retargeting based upon the visit to a general health/fitness/wellness/nutrition website, or retargeting based on the visit to a website where interest can be inferred from common content e.g., pregnancy can be inferred from a visit to a infant car-seat review page."
- Deletion
- Info may be kept up to 2 years
- Excerpts
"Burst Media collects this information via our technology and it may be stored for up to 2 years for the purpose of: 1) analyzing campaign results, 2) ensuring that our technology is functioning properly, and 3) preventing fraud across our sites."
As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)
As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)
About this list
The Tracker List is a free service of PrivacyChoice. All rights reserved. Read our terms of service. Our API can be licensed for commercial uses. Free licenses are available for non-profit and academic uses. Contact us for more information.