Burst Media's adConductor
www.burstmedia.com
privacy@burstmedia.com
"Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented audiences through its Burst Network and Burst Direct units. Burst also markets its ad management platform, adConductor™ (www.adconductor.com), which provides full technical and professional support to manage the complex process of ad sales and service for vertical ad networks. Burst Media firmly believes the privacy of web users must be protected. For more information, please visit Burst Media's privacy policy."
Industry oversight
- NAI member – Requirements
- TRUSTe-certified – Requirements
Seen on these sites
Is this your company? Contact us with any updates and corrections.
About this index
This index is provided as a free service for websites, consumers, advertisers and tracking companies. Please read our terms of service including restrictions on automated access. Please contact us for information about licensing this database. Free licenses are available for non-profit and academic uses.
Domains used
|
Methods
|
Opt-out
URL: http://www.burstmedia.com/consumer_optout.asp
Cookie format:
- Domain: www.burstnet.com
Name: BOO
Text: opt-out
Cookie lifetime: 5 years
Effectiveness not checked yet
Privacy Policy Highlights
http://www.burstmedia.com/privacy.asp
Anonymity"We cannot and do not use our cookies to obtain any personally identifiable information. We do not link the information we store in cookies to any personally identifiable information you submit while on our sites." "There are instances where a user may provide specific personal information in response to an ad containing a survey, purchase agreement, or registration questionnaire. For such programs, Burst (or a third party working in conjunction with burst and the advertiser) acquires this information on behalf of the advertiser client. The client uses this information to deliver the goods or services requested by the user. When requested, Burst may employ this information in a compiled format without identifying users specifically to provide to the advertiser client precise profiles of the types of individuals responding to the ads." |
SharingPrivacy statement does not provide restrictions on sharing of anonymous info with third parties (for their own account). |
SensitivityAs an NAI member, this network has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"Burst Media currently collects non personally identifiable information such as advertisements viewed/clicked, IP Address, Urls of web pages visited, Anonymous User IDs, time of day as well as cookie Data that could represent activities that have been performed in the past. This information is collected via our technology and stored for up to 2 years for the purpose of: 1) analyzing campaign results, 2) ensuring that our technology is functioning properly, and 3) preventing fraud across our sites." As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles) |