Tracker List

or
adBrite

  • Ad network or exchange

"adBrite (www.adbrite.com) is a real-time ad exchange serving over one billion impressions a day on over 100,000 sites. We are focused on maximizing advertiser ROI and publisher yield through best-in-class-targeting and optimization technology. We do not exist to sell ads. We exist to give advertisers easy access to gobs of inventory through auction-driven pricing. When the market sets the price and the exchange is completely transparent, advertisers know exactly what they are paying for, and it is less than they pay now."

Is this your company? Confirm your listing.

Domains

  • adbrite.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.adbrite.com/mb/privacy.php

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"We do not collect Personal Information from Viewers. We do not merge Personal Information that we derive from Email Communications with other Personal Information. We do not merge Personal Information that we collect from Members with Non-Personal Information that we collect from Viewers or Surfers. We do merge Personal Information that we collect from Members with Non-Personal Information that we collect from Members."

  • Sharing
  • Your individual activities and interests may be conveyed to others
  • Excerpts
"We may share Viewer Data with real-time bidders, to assist them in optimizing their bid for a specific Ad Zone.

We may share Viewer Data (on an aggregate basis) with third-party operators of decision engines, to assist them in building better models for Ad optimization."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network also has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 6 months
  • Excerpts
"We store Viewer Data about Viewers on Cookies in a Viewer's browser. Currently, we retain this Viewer Data until we record more recent or relevant information over that data or until the Viewer next encounters one of our Ad Zones six months after the data was recorded on the Cookies, whichever occurs first. We also store Viewer Data in our Log Files which are maintained in our data centers. Log Files are currently retained for two weeks, except for one day of Log Files each year that is retained for auditing purposes for seven years."

About this list

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