AdBrite
www.adbrite.com
privacy@adbrite.com
"AdBrite (www.adbrite.com) is a real-time ad exchange serving over one billion impressions a day on over 100,000 sites. We are focused on maximizing advertiser ROI and publisher yield through best-in-class-targeting and optimization technology. We do not exist to sell ads. We exist to give advertisers easy access to gobs of inventory through auction-driven pricing. When the market sets the price and the exchange is completely transparent, advertisers know exactly what they are paying for, and it is less than they pay now."
Industry oversight
- NAI member – Requirements
- TRUSTe-certified – Requirements
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Domains used
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Methods
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Opt-out
URL: http://www.adbrite.com/mb/behavorial_optout.php
Cookie format:
- Domain: .adbrite.com
Name: untarget
Text: 1
Cookie lifetime: 10 years
Effectiveness not checked yet
Privacy Policy Highlights
http://www.adbrite.com/mb/privacy.php
Anonymity"We do not collect Personal Information from Viewers. We do not merge Personal Information that we derive from Email Communications with other Personal Information. We do not merge Personal Information that we collect from Members with Non-Personal Information that we collect from Viewers or Surfers. We do merge Personal Information that we collect from Members with Non-Personal Information that we collect from Members." |
Sharing"We may share Viewer Data with real-time bidders, to assist them in optimizing their bid for a specific Ad Zone. We may share Viewer Data (on an aggregate basis) with third-party operators of decision engines, to assist them in building better models for Ad optimization." |
SensitivityAs an NAI member, this network also has agreed to obtain consumer consent before using: - Social Security Numbers or other Government-issued identifiers - Insurance plan numbers - Financial account numbers - Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices - Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history (2008 NAI Principles) |
Deletion"We store Viewer Data about Viewers on Cookies in a Viewer’s browser. Currently, we retain this Viewer Data until we record more recent or relevant information over that data or until the Viewer next encounters one of our Ad Zones six months after the data was recorded on the Cookies, whichever occurs first. We also store Viewer Data in our Log Files which are maintained in our data centers. Log Files are currently retained for two weeks, except for one day of Log Files each year that is retained for auditing purposes for seven years." |