Tracker List
- Other
"Aperture (www.datranmedia.com/aperture), is a service of Datran Media, a leading digital marketing technology company. Aperture enables leading advertisers and publishers to measure the aggregated attributes of the audience that views their websites or marketing campaigns and delivers relevant advertising to consumers based on those attributes."
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Domains
- datranmedia.com
- displaymarketplace.com
Data Collection
- Browser cookies
- IP addresses
Seen here
Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.datranmedia.com/privacy/aperture/
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"We deploy Aperture audience cookies when consumers open or "click" a link within the emails we or our partners send or when consumers register or login on a partner website. A cookie is a piece of data stored on your hard drive. The Aperture audience cookie is a random, unique code linked to a de-identified profile that includes audience data as described above. Our cookies do not contain and are not linked to PII. We use the Aperture audience cookie to track and monitor users our of partner's websites, emails and ad campaigns, and for delivering relevant advertising."
"Our Aperture audience business uses PII for the purpose of enhancing the Aperture audience cookies with non-PII data, however, PII is not associated, merged or linked with any cookie, behavioral or web data. We have implemented technological and procedural limitations to prevent PII from being associated, merged or linked with our cookies, behavioral or web data and to prevent our cookies from being re-identified through statistical methods."
"Our Aperture audience business uses PII for the purpose of enhancing the Aperture audience cookies with non-PII data, however, PII is not associated, merged or linked with any cookie, behavioral or web data. We have implemented technological and procedural limitations to prevent PII from being associated, merged or linked with our cookies, behavioral or web data and to prevent our cookies from being re-identified through statistical methods."
- Sharing
- Your individual activities and interests may be conveyed to others
- Excerpts
"[W]e may share non-PII data with other advertising networks. These are entities that connect advertisers to websites hosting advertising, so that these third parties can match ads to appropriate audiences. All of these services enable us to deliver marketing communications to you, verify and update information about you and offer you better tailored and more relevant advertising."
- Boundaries
- Sensitive info not excluded from ad targeting
- Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.
- Deletion
- Info may be kept up to 13 months
- Excerpts
"Cookie-based data is only retained for thirteen months."
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