Datran Media
www.datranmedia.com
info@datranmedia.com
"Datran Media is a leader in performance-based inbox marketing and Web advertising strategy and solutions. Founded in 2001 and headquartered in New York City, Datran Media set forth to leverage advertising expertise and best-of-breed technology to help our clients connect with their customers in a more intelligent way. By combining the strengths of email marketing with cutting edge ad serving, Datran Media has created the same media opportunity with Inbox + Web advertising that was created for banner advertising by ad networks like Advertising.com."
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URL: http://www.datranmedia.com/privacy/
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Privacy Policy Highlights
http://www.datranmedia.com/privacy/
Anonymity"Datran Media may employ "cookies" to help customize your access to the website and our partner websites, and for the delivery of targeted advertisements and reporting on partner sites. A cookie is a piece of data stored on your hard drive containing information about you. Cookies have many benefits to enhance your experience at our website and to facilitate the receipt of targeted advertisements. The type of information contained in Datran Media's cookies includes demographic information (such as age, gender, income range, geographic region) and it may include, in certain circumstances, behavioral data (such as sites visited and transactions within those sites). Our cookies contain no personally identifiable information. We use cookies to track, monitor and target the interests of our users to further enhance the experience on our website, and for subsequent advertising and/or delivery purposes. ... In addition, for the purpose of formatting and delivering future campaigns, Datran Media may employ pixel tags (also known as clear gifs) to track: 1) the pages that our users visit on affiliate and/or partner websites; and 2) user opens of, and clicks on, our targeted email advertising. We may use user source information, including applicable category and interest(s), for the marketing of targeted e-mail messages. This source information may be shared with our third party marketing partners." |
Sharing"We may use user source information, including applicable category and interest(s), for the marketing of targeted e-mail messages. This source information may be shared with our third party marketing partners." "Datran Media reserves the right to provide aggregate or group data about Datran Media users for lawful purposes. Aggregate or group data is data that describes the demographics, usage, or characteristics of Datran Media participants as a group, without disclosing PII." "How We Use Consumer PII collected on this site. Datran Media will use consumer PII collected on this site to contact the consumer in response to consumer-initiated inquiries, to provide services requested by the consumer, to alert consumers to changes in services or features, and to provide consumers with requested information regarding Datran Media or our services. Datran Media may share this PII with service providers who assist us with our marketing efforts, but those service providers will not use this PII for their own marketing purposes and are prohibited by contract from sharing this PII with any party other than Datran Media. These businesses may include, but are not limited to: providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation services." |
SensitivityPrivacy statement does not provide additional limitations on the handling of information in sensitive categories. |
DeletionPrivacy statement does not state if or when information is deleted. |